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Brand guide
Pastepile

Share anything. Keep control.

Everything partners, press, and integrators need to represent Pastepile accurately: the name, the mark, approved colors, typography, and how we speak.

About

What Pastepile is

Pastepile is a privacy-first pastebin for sharing text and code. No account is required, pastes are unlisted by default, and end-to-end encrypted pastes keep their key in the link so the server never sees the content. It includes a public REST API, a CLI, editor extensions, an MCP server that gives AI assistants durable memory, and a free offline Developer Toolbox. The core product is free; Pastepile Pro adds advanced encrypted workflows.

One-line version: Pastepile is the privacy-first pastebin: share text and code with no account, unlisted by default, end-to-end encrypted when it matters.

The name is always written as one word with a capital P: Pastepile. Never "PastePile", "Paste Pile", or "pastepile" in prose.

Identity

The mark

PastepilePastepilePastepile

Three stacked sheets, a pile of pastes. Use it in Pastepile Blue, black, or white. Keep clear space equal to the mark's height. Never recolor it outside those three, restack, skew, outline, or add effects to it, and never combine it with your own mark into a single logo. Download the mark (SVG) or PNG.

Color

One honest blue

Pastepile Blue
#2b7ad6
The accent. Links, actions, the mark.
Pastepile Blue (dark surfaces)
#5cadff
The accent on dark.
Ink
#111827
Primary text on light.
Night
#0b1220
The dark surface.
Paper
#ffffff
The light surface.

Pastepile uses a single blue accent with restrained neutrals, in light and dark. When you reference Pastepile in your own material, these are the approved values.

Typography

Three voices

Display, Space Grotesk
Share code and secrets.
Body, Inter

The workhorse for running text and interface copy. Neutral and legible at every size.

Mono, JetBrains Mono
curl -sX POST https://www.pastepile.com/api/public/pastes \
  -d '{"content":"hello, world"}'

Code, keys, and paste addresses always appear in monospace. If you cannot license these faces, any neutral sans-serif plus any monospace is an acceptable substitute in your own material.

Voice

How Pastepile speaks

  • Calm and direct

    Short sentences. The point first. No exclamation marks.

  • Honest by default

    We say what exists, what it costs, and what we can and cannot see. Never fake urgency, never dark patterns.

  • Privacy-first

    The private path is the default path, and the copy says so plainly.

  • Developer-focused

    Precise technical language over marketing language. Numbers are exact and tested.

When quoting or describing Pastepile, plain accuracy beats enthusiasm. "Pastepile is a privacy-first pastebin" is on brand; "the revolutionary new way to share" is not.

Guidelines

Using the brand

  • You may use the name and mark to say your product integrates with, imports from, or exports to Pastepile.
  • Screenshots of the product are welcome in reviews, docs, and articles.
  • Do not use the name or mark to imply sponsorship, endorsement, or affiliation, and do not use them in your own product name, domain, or app icon.
  • Do not modify the mark or set the wordmark in another typeface.
Contact

Press and partnerships

Questions about the brand, press inquiries, or a usage not covered here: hello@pastepile.com. We answer plainly and quickly.